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Business Intelligence in the Music Industry

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The use of social networking and digital music technologies generate a large amount of data exploitable by machine learning, and by looking at possible patterns and developments in this information, tools can help music industry experts to gain insight into the performance of the industry. Information on listening figures, global sales, popularity levels and audience responses to advertising campaigns, can all enable the industry to make informed decisions about the impact of the digitization on the music business. This can be achieved through the use of Business Intelligence assisted with machine learning

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